UWBadgers Gameday App

The Official Gameday App for the Wisconsin Badgers

About the Project

Badger Gameday is the Official Gameday App for the Wisconsin Badgers. The mobile application provides a live 24/7 multi-platform information bank on everything for ten Wisconsin sports and even includes all other campus events. Enjoy real time statistics and depth charts as well as a handy interactive stadium maps. You can even send us your gameday photo and see yourself on the videoboard!

My Role

I was the lead Designer for this project. The goal was to be able to showcase Athletic photography as well as recent events and updated scores, everything someone going to a Badger game would want!
The Design was to be identical for Android and iOS as it was being developed with PhoneGap (one source). This meant designing the app to merge the gap between iOS and Android users expectations.


Ten UW sports are included in this app with different icons designed for each sport. The sport can be toggled in the upper right corner and defaults to Football. When a sport is selected, it is like switching a theme: the background images change to the relevant sport as well as the icons for Gameday and Roster, to reflect the correct sport and jersey’s worn in that sport.



Fans are able to upgrade their experience right from their mobile device. Want a seat upgrade? Once the game kicks off, review available seats and purchase a seat upgrade to better enjoy the game. Looking for a unique experience to add to your gameday? Purchase a gameday memory. Get a post-game photo taken on the 50-yard line. Secure a spot at Coach Andersen’s post-game press conference. Kick a field goal on the field post-game. Watch the halftime band show from the field. These experiences and more are available on a game-by-game basis for fan purchase.


Interactive maps are included with concession maps.

This is my favorite feature because it shows you where the cheese curds are when you need them most.

Additional Features

Additional Features of the app include:

  • Schedules: Current UW sports schedules and results and future football schedules
  • News: Real-time breaking news from the Badgers, previews of upcoming matchups, live Gameday Blog.
  • Rosters: Updated depth charts for football and team rosters for all 10 sports.
  • Stats: Real-time live stats via Gametracker for football, basketball, hockey, soccer, softball and volleyball.
  • Social Media: One-touch Twitter and Facebook access to the your favorite sports plus Foursquare, Flickr, Instagram and Pinterest access.
  • Badgerville: Complete schedule of the Official Pre-Game Party for Wisconsin Football.
  • Closed Captioning: Live text updates of announcements inside Camp Randall Stadium.
  • Campus: An all-encompassing list of campus events.
  • Photos: Send us your gameday photo for use on the video boards at Camp Randall Stadium and Kohl Center.
  • Varsity Magazine: Get the all-new digital game programs in advance of the events for football, basketball, volleyball and men’s hockey.

App Store

Download it from the app store!

Download from the Apple App Store
Android app on Google Play

marketing the app